Research on Network Video-Based Reading Promotion Services Utilizing Scholar Resources: A Case Study of Wenzhou University's "Wenwenerya" Project
Wenzhou University Library has embraced the trend of integrating network videos with reading promotion,adapting to the reading preferences of young people to create a unique new media cultural brand—"Wenwenerya".Leveraging the distinctive collec-tions of Wenzhou University library,"Wenwenerya" is a knowledge output-oriented network video program that promotes special collec-tions and explores scholars'academic growth stories.By employing empirical research,online surveys,and inductive summarization methods,this paper outlines the background,practical process,and operational mechanism of the "Wenwenerya" project.It also pro-poses optimization strategies based on the project's achievements and existing shortcomings,providing theoretical support for the subse-quent construction of a network video service model system.
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