Research on the Transformation and Application of Marketing Strategy for Electric Furnace Enterprises in the Information Age
The information age has led to changes in the structure of electric furnace enterprises,and marketing strategy is one of the key fac-tors affecting the development of electric furnace enterprises.Therefore,this paper explores new thinking on marketing strategy for electric fur-nace enterprises in the information age,and studies the application conditions of marketing strategy.It analyzes the reasons why the marketing strategy of electric furnace enterprises needs to change in the information age,and finds that there have been significant changes in the way e-lectric furnace enterprises collect,process,and publish basic product information at this stage.At the same time,consumer behavior has also undergone a transformation.Therefore,new suggestions have been proposed for marketing strategy transformation:in terms of marketing strate-gy transformation strategy,marketing tools should be changed,marketing decision-making plans should be established based on big data,in-novative marketing organizational structure should be innovated,and the marketing strategy of electric furnace enterprises should be realized to adapt to the current market development situation in the information age.In terms of application conditions,from three perspectives of market-ing personnel,marketing system and marketing management,the application conditions of marketing strategy have been adjusted to further im-plement the marketing strategy in the development of electric furnace enterprises in the information age.
information agemarketing of electric furnace enterprisesnew strategic thinkingapplication analysis
万方数据
维普
