Based on memetics,this paper explores the design strategy of Dongyao Ceramics cultural creative products.Firstly,through the analysis of the concrete memes,behavioral memes and image memes of Dongyao Ceramics culture,the core memes are identified and extracted.Secondly,the core cultural memes of Dongyao Ceramics are integrated into the design of modem cultural creative products by using methods such as selection,replication and variation,which not only retains its traditional aesthetic value,but also meets the needs of modem society through innovative design,so as to realize the inheritance and promotion of Dongyao Ceramics in the design of modem cultural creative products.
关键词
工业设计/模因论/东窑陶瓷/文化创意设计
Key words
Industrial Design/Memetics/Dongyao Ceramics/Cultural and Creative Product Design
维普
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