基于AHP的服装电商平台竞争力评价体系研究
Research on Evaluation System of Clothing E-commerce Platform Competitiveness Based on AHP
张悌忠1
作者信息
- 1. 福建艺术职业学院,福建 福州 350100
- 折叠
摘要
基于层次分析法(AHP),构建一种评价服装电商平台竞争力综合评价体系.通过对各个评价指标的层次结构建模和权重计算,实现对服装电商平台竞争力的量化评估.详细介绍评价指标的选择和构建方法,并运用AHP方法对竞争力进行评价,为服装电商平台竞争优势分析和战略制定参考.
Abstract
Based on the Analytic Hierarchy Process(AHP),this study aims to construct a comprehensive evaluation sys-tem for evaluating the competitiveness of clothing e-commerce platforms.Through the hierarchical modeling of various evaluation indicators and weight calculation,the quantitative evaluation of clothing e-commerce platform competitive-ness is realized.This study will introduce the selection and construction methods of evaluation indicators in detail,and use AHP method to evaluate the competitiveness.The research results provide valuable reference for clothing e-com-merce platforms to provide effective competitive advantage analysis and strategic planning.
关键词
服装电商平台/层次分析法/竞争力/评价体系Key words
Clothing e-commerce platform/Analytic Hierarchy Process(AHP)/Competitiveness/Evaluation system引用本文复制引用
出版年
2024
NETL
NSTL
万方数据