首页|中华优秀传统文化在文旅体验类栏目中的融合与创新研究

中华优秀传统文化在文旅体验类栏目中的融合与创新研究

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传统文化与现代文旅体验完美融合,无论是自然风光、民俗风情、城市美食还是历史节庆,传统文化都为文旅栏目提供了丰富的素材和灵感,注入了独特的内涵和价值.借助科学技术,传统文化和文旅栏目在内容与形式上高度融合,为观众带来了新奇的视听盛宴.此外,创作者不断更新设计理念,突出文化特色的同时,结合多媒体平台扩大宣传力度.文旅体验类栏目依托不同的文化载体,打造系列栏目,形成品牌IP,在弘扬优秀传统文化的道路上挖掘文化深度,不断创新,让观众切实深入地了解和体验中华优秀传统文化的独特魅力.
The Integration and Innovation of the Fine Traditional Chinese Culture in Programs of Cultural Tourism
The traditional culture provides rich materials and inspirations for programs of cultural tourism by injecting unique conno-tations and values,which gains a perfect integration between the traditional culture and the experiences of modern cultural tourism,whether it is the natural scenery,folk customs,urban cuisine or festivals.With the help of science and technology,a great integra-tion has been achieved between the traditional culture and programs of cultural tourism in the contents and forms,rendering a novel audio-visual feast to the audience.In addition,the creators constantly update their design concepts,highlight cultural features and expand their promotions through multimedia platforms.The experience programs of cultural tourism rely on different cultural carriers to create a series of programs,and develop brand IPs to allow the audience to truly understand and experience the unique charm of fine traditional Chinese culture with deep cultural explorations and continuous innovations.

traditional cultureexperience programs of cultural tourismtechnological integrationconceptual innovation

司若、王嘉晖

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清华大学新闻与传播学院,北京 100084

澳门科技大学人文艺术学院,澳门 999078

澳门科技大学 人文艺术学院,澳门 999078

传统文化 文旅体验类栏目 技术融合 理念创新

国家社会科学基金重大项目

22ZDA083

2024

贵州大学学报(艺术版)
贵州大学

贵州大学学报(艺术版)

影响因子:0.204
ISSN:1671-444X
年,卷(期):2024.38(2)
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