The Development of Art Market Empowered by Digital Technology:the Characteristic,Dilemma and Optimization Path
Digital technology offers more possibilities for the development of the art market.By analyzing the cases and data of the online mode of domestic artworks,it can be found that the development of the digitally empowered art market is reflected in the mar-keting platform,the expansion of consumers and the personalized and customized demands,as well as the efficient operation of art dealers and related institutions.Meanwhile,it also faces problems,such as the consumers'crisis trust,the inadequate construction of market system,the insufficient transformation in the operation subject's thinking,and the insufficient application of the core dig-ital technology.In this regard,the development of online art market should not only improve the e-commerce model of artistic works to establish the self-regulated mechanism of the industry,but also carry out the construction of the market system through the policy support and sound laws and regulations to achieve the transformation of the operation thinking of art institutions and relat-ed industries.And thus it can improve the research and application of the core digital technology so as to promote the sound devel-opment of the art market in multiple dimensions.
万方数据
维普
