Police's Media Image Shaped by People's Daily from the Perspective of Frame Theory
The police's image,as a vital constituent of a nation's image,plays a crucial role in maintaining social order and presenting the image of public servants.A good police's image is beneficial to improving the nation's governance capacities.From the perspective of political propagation,the shaping and dissemination of police's media image has a direct impact on the public's cognition and appraisal of the police force's reputation.As a medium characterized by extensive dissemination,robust guidance,substantial influence and established credibility,People's Daily possesses considerable advantages in shaping the media image of police officers.By selecting the newspaper's police-related coverage from January 1978 to July 2022 as samples,the research employs the frame theory as a foundation to analyze the framework and logic in terms of police image construction by the People's Daily at diverse stages and levels.Based on this,it discusses the alterations that print media are undergoing in their efforts to shape police's media image within new media ecosystem.
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