Influence Factors of Heilongjiang Agricultural Technology Innovation Diffusion
To provide a theoretical reference for promoting agricultural technology innovation diffusion,taking Heilongjiang as an example, the structural equation model of factors influencing agricultural technology innovation diffusion was constructed by using the questionnaire survey data in Harbin,Jiamusi and Qiqihar.The results showed that six factors had significant impacts on agricultural technology innovation diffusion,including the diffusion sources,peasants,technology,time,spreading channel and social system;the spreading willingness of the diffusion sources,family members’identities and social status of peasants, risks associated with the technology itself, peasants ’ choices of the opportunities, local transportation situations and the policy environment contributed greatly to the diffusion of technological innovation.However,the communication frequencies between the peasants and the diffusion sources did not play their due roles in the diffusion of technological innovation in agriculture.
agriculturediffusion of technological innovationinfluencing factorsstructural equation modelHeilongjiang