Empirical Analysis of the Integration of Culture and Tourism Development from the Perspective of Rural Revitalization——Based on the Experience Data of Zhuhai City from 2012 to 2022
With the gradual deepening of the rural revitalization strategy,the importance of the integration of culture and tourism is becoming increasingly prominent.By discussing the coupling coordination mechanism of culture and tourism integration in rural revitalization and applying the entropy method and coupling coordination degree model to conduct an empirical analysis of the development levels of rural revitalization and culture and tourism integration in Zhuhai City from 2012 to 2022,the study finds that there is a significant coupling coordination relationship between rural revitalization and culture and tourism integration in Zhuhai City,and this relationship has been gradually strengthened over time.The improvement of infrastructure and the steady development of the culture and tourism industry have played a positive role in rural revitalization.Although there are fluctuations in the development of culture and tourism integration,the overall trend is positive,demonstrating its important role in rural revitalization.Based on this,suggestions such as strengthening infrastructure construction,innovating culture and tourism integration models,and implementing a"four-in-one"development strategy are proposed to promote the deep integration of rural revitalization and culture and tourism,and achieve sustainable development.This result provides empirical evidence and reference for the coordinated development of rural revitalization and culture and tourism integration.
rural revitalizationculture and tourism integrationcoupling coordination degreeentropy methodZhuhai City