Research on the Evolution and Guidance of Public Opinion in the Judgment and Punishment of Disputes in Large-scale International Sports Event——Taking"Xiao Ruoteng Incident"as an Example
Based on the case analysis,the evolution of public opinion or the proper path is analyzed.Taking"Xiao Ruoteng incident"as an example,based on the life cycle theory,this paper comprehensively uses the methods of text sentiment analysis and LDA topic mining to study the evolution of public opinion.It is found that the life cycle of dispute judgment public opinion can be divided into outbreak period,weakening period and dormancy period,forming the public opinion evolution logic of"dispute judgment-network nationalism-patriotism".At different stages,the main issues and emotional tendencies of public opinion are different.The trend of the issue is:outbreak period(focusing on dispute judgment)→ weakening period(focusing on country relations)→dormant period(emphasizing support for Chinese athletes).The logic of emotional evolution takes negative emotion as the starting point and the disappearance of neutral emotion as the end point,which reflects the"emotional polarization"of bidirectional degree.Therefore,some suggestions are put forward to prevent and guide the public opinion of dispute judgment in large-scale international competitions:do a good job of pre-competition preparation,and formulate a work plan to deal with the public opinion of sudden dispute judgment;it is necessary to dynamically grasp and classify the public opinion of dispute judgment,and respect and adhere to the principle of sports autonomy.
large-scale international sports eventdisputed punishmentnetwork nationalismemotional polarizationpublic opinion recommendations
NETL
NSTL
万方数据
