Research on the Influencing Factors of Sports Short Video User Satisfaction Based on Grounded Theory
The emergence of short video platforms has given rise to sports short videos as a novel mode of communication,garnering substantial user attention.This study seeks to explore the determinants impacting user satisfaction with sports short videos in order to enhance the viewing experience and foster sustainable development.Through purposeful interviews with 40 sports short video users and analysis using grounded theory methodology,an influential factor model affecting user satisfaction was developed based on SOR theory.The findings reveal that subject factors,platform construction,and talent ability significantly influence user satisfaction,with subject factors serving as the direct driver of positive user reactions while platform construction and talent ability act as external stimuli.Based on these findings,it is recommended to meet users'psychological expectations;enhance the quality of systems and resources within sports short video platforms;attend to users'emotional needs;cultivate innovation and interactive consciousness among sports short video talents;bolster user engagement;optimize transmission paths and means for sports short video content.
sports short videouser satisfactiongrounded theorySOR theory
万方数据
维普
