Study on the Metaphor Mode of the Identity Construction of Chinese Olympic Champion——Take the People's Daily(1984-2022)as an Example
This paper uses the three-dimensional critical metaphor analysis framework proposed by Charteris-Black to analyze 156 reports on Chinese Olympic champions in People's Daily in 1984-2022 to reveal the metaphorical model of the identity construction of Olympic champions.Studies found that the report using structure metaphor,ontology metaphor and bearing metaphor three kinds of metaphor type and 21 seed type to construct the Olympic champion multiple identity,which using war and human metaphor construction metaphor construction for the hero,the journey of Chinese sports spirit practitioners,animal and natural metaphor construction of sports culture,cultural metaphor construction of Chinese sports heritage,entity and container metaphor construct healthy life suitors of identity.The publicity of the sports propositions of the Party and the country,the dissemination of socialist core values,the shaping of China's national image and the building of a community with a shared future for mankind are the social drivers for the formation of the metaphorical model.Under the background of the new era and new journey,the optimization strategy of the identity construction of Olympic champions is proposed:to enrich the language means of reporting Chinese Olympic champions at the text level,innovate the discourse and narrative system of Chinese Olympic champions at the discourse level,and build the value chain of Chinese Olympic champion brand at the social level.
Chinese Olympic championidentity constructionmetaphor modecriticism of metaphor theoryPeople's Daily
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