This paper uses the three-dimensional critical metaphor analysis framework proposed by Charteris-Black to analyze 156 reports on Chinese Olympic champions in People's Daily in 1984-2022 to reveal the metaphorical model of the identity construction of Olympic champions.Studies found that the report using structure metaphor,ontology metaphor and bearing metaphor three kinds of metaphor type and 21 seed type to construct the Olympic champion multiple identity,which using war and human metaphor construction metaphor construction for the hero,the journey of Chinese sports spirit practitioners,animal and natural metaphor construction of sports culture,cultural metaphor construction of Chinese sports heritage,entity and container metaphor construct healthy life suitors of identity.The publicity of the sports propositions of the Party and the country,the dissemination of socialist core values,the shaping of China's national image and the building of a community with a shared future for mankind are the social drivers for the formation of the metaphorical model.Under the background of the new era and new journey,the optimization strategy of the identity construction of Olympic champions is proposed:to enrich the language means of reporting Chinese Olympic champions at the text level,innovate the discourse and narrative system of Chinese Olympic champions at the discourse level,and build the value chain of Chinese Olympic champion brand at the social level.
关键词
中国奥运冠军/身份建构/隐喻模式/隐喻批评理论/《人民日报》
Key words
Chinese Olympic champion/identity construction/metaphor mode/criticism of metaphor theory/People's Daily
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