The Pattern of Consumption Expansion and Quality Improvement in Table Tennis Super League from the Perspective of Consumption Sociology
This study employs literature and logical analysis methods to explore the actual predicament and the ideal state of consumption expansion and quality improvement in the China Table Tennis Super League from the perspective of consumption sociology.It is concluded that the consumption space of the Table Tennis Super League lacks attractiveness in dimensions such as visualization,emotion,theater,and structure.The time structure of the league has not yet met the consumption needs and rhythm of the audience,and the product symbol value of the league is not strong.To break the barriers of"multi-department management,"it is necessary to establish a competition industry pattern of independent operation by a professional table tennis league and to cultivate various market participants of the league.Optimize the consumption space of the Table Tennis Super League,design a reasonable time structure,focus on the cultural production of the league,highlight the unique significance and cultural value of league products,and participate in building a"community"for the development of global professional table tennis competitions to cultivate lasting momentum for the prosperity of the Table Tennis Super League industry.
table tennis super leagueconsumption expansion and quality improvementconsumption spacesociology of consumptionprofessional sports events
万方数据
维普
