Driving Forces Analysis of Digital and Intelligent Services for the Development of Ecotourism Industry:Taking Hainan as an Example
Digitized service is an important part and a main goal of building a modern economic system,and also an impor-tant innovative model for improving the operational efficiency of the current ecotourism industry.By selecting Hainan eco-tourism enterprises from 2011 to 2023 as the analysis samples for empirical research,it was found that:(1)digital services significantly improve the operational efficiency and supply-demand coordination efficiency of ecotourism;(2)the efficiency improvement driven by digital services has significant universality.It was suggested to anchor high-quality development goals in the future and use digital technology innovation as a direct driving force to promote the adjustment of the ecological tourism industry structure and the upgrading of the industrial chain.By implementing proactive investment and financing policies as well as fiscal and tax policies,the financial support for digital technology investment in the ecotourism industry can be provided.Implementing proactive regional industrial innovation policies can promote the coordinated development of the ecological tourism industry from the perspective of overall interest optimization.A highland of human capital for eco-tourism enterprises can be built by performing proactive talent policies continuously.
digital economydigital and intelligent servicesecotourism industryhigh quality development
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