顾客感知价值视角下福州市健身俱乐部竞争力形成路径研究
Formation Path of Fitness Club Competitiveness in Fuzhou Based on Customer Perceived Value
聂文滔 1吴诗雨 1何佳书 2刘畅 1林明水1
作者信息
- 1. 福建师范大学 文化旅游与公共管理学院,福建 福州 350117
- 2. 陕西师范大学 中国西部边疆研究院,陕西 西安 710062
- 折叠
摘要
以福州市健身俱乐部为研究对象,基于顾客感知价值理论,采用模糊集定性比较分析法(fsQCA)对健身俱乐部竞争力的形成路径进行分析.研究结果显示:(1)健身俱乐部竞争力形成受功能价值、经济价值与情感价值影响;(2)健身俱乐部竞争力有"功能价值+经济价值"型、"经济价值+情感价值"型、"功能价值+情感价值"型3条形成路径.转变经营理念既有利于推动福州市健身俱乐部竞争力不断提高,打破健身俱乐部服务同质化僵局,也将对福州市体育产业持续稳定发展产生积极作用.
Abstract
Taking health clubs in Fuzhou as the research object,based on the theory of customer perceived value,fuzzy set qualitative comparative analysis(fsQCA)was used to analyze the formation path of health club competitiveness.The results show that:(1)the formation of fitness club competitiveness is affected by functional value,economic value and emotional value;(2)fitness club competitiveness has"functional value+economic value"type,"economic value+emotional value"type,"functional value+emotional value"type three formation paths,the transformation of relevant business concepts is not only conducive to promoting the continuous improvement of the competitiveness of health clubs in Fuzhou,and breaking the deadlock of the homogenization of health club services,but also will have a positive effect on the sustainable and stable development of the sports industry in Fuzhou.
关键词
健身俱乐部/顾客感知价值理论/体育产业/模糊集定性比较分析Key words
health club/customer perceived value theory/sport industry/qualitative comparative analysis of fuzzy sets引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据