课程思政融入高职药品经营与管理专业课实训教学的探索——以《商务谈判与推销技术》课程为例
Exploration of Integrating Ideological and Political Education into Practical Training Teaching of Drug Operation and Management Courses in Vocational Colleges—Take the Course of"Business Negotiations and Sales Technology"as an Example
陈虹1
作者信息
- 1. 泉州医学高等专科学校药学院,福建泉州 362000
- 折叠
摘要
目的 为满足我国医药行业的发展需求,在医药类高等职业教育中培养具备药品经营销售、管理与流通等专业技能的人才.方法 通过诠释药品经营与管理专业开展"课程思政"教学改革的重要性,以《商务谈判与推销技术》课程为例探索课程思政融入高职药品经营与管理专业课实训教学的路径、策略方法与效果评估.结果 和结论 本文提出了未来在高职药品经营与管理专业课程实训教学中进一步推进课程思政的可能性和方向,于其他专业的课程思政建设具有一定的借鉴意义.
Abstract
OBJECTIVE To meet the development needs of China's pharmaceutical industry,we aim to culti-vate talents with professional skills in drug sales,management,and circulation in higher vocational education in the pharmaceutical industry.METHODS By interpreting the importance of carrying out the reform of"course ideolog-ical and political education"in the field of drug operation and management,and taking the course of"Business Nego-tiations and Sales Technology"as an example,this paper exploresed the path,strategic methods,and effectiveness e-valuation of integrating course ideological and political education into the practical training of higher vocational drug operation and management courses.RESULTS and CONCLUSION This article proposes the possibility and direc-tion of further promoting ideological and political education in the practical training and teaching of pharmaceutical operation and management courses in higher vocational colleges,which has certain reference significance for the ideo-logical and political education construction of courses in other majors.
关键词
课程思政/药品经营与管理/商务谈判与推销技术/实训教学Key words
Course ideological and political education/Pharmaceutical Operation and Management/Business negotiation and sales techniques/Training引用本文复制引用
基金项目
福建省教育科学"十四五"规划2022年度课题(FJJKGZ22-009)
2023年度福建省高等教育学会高等教育科学研究规划课题(ZC202328)
出版年
2024
NETL
NSTL
万方数据