Exploration of Integrating Ideological and Political Education into Practical Training Teaching of Drug Operation and Management Courses in Vocational Colleges—Take the Course of"Business Negotiations and Sales Technology"as an Example
OBJECTIVE To meet the development needs of China's pharmaceutical industry,we aim to culti-vate talents with professional skills in drug sales,management,and circulation in higher vocational education in the pharmaceutical industry.METHODS By interpreting the importance of carrying out the reform of"course ideolog-ical and political education"in the field of drug operation and management,and taking the course of"Business Nego-tiations and Sales Technology"as an example,this paper exploresed the path,strategic methods,and effectiveness e-valuation of integrating course ideological and political education into the practical training of higher vocational drug operation and management courses.RESULTS and CONCLUSION This article proposes the possibility and direc-tion of further promoting ideological and political education in the practical training and teaching of pharmaceutical operation and management courses in higher vocational colleges,which has certain reference significance for the ideo-logical and political education construction of courses in other majors.
Course ideological and political educationPharmaceutical Operation and ManagementBusiness negotiation and sales techniquesTraining
NETL
NSTL
万方数据
