Identity Differentiation and Value Conflicts of Digital Disguise on the Internet
Corresponding to the cosmetic medicine aimed at beautifying the natural body,the technology aims at beautifying the self-presentation of the virtual body is widely used in the form of online camouflage in the field of virtual social interaction,which is called digital disguise.As a product of modern communication technology innovation,the fusion of virtual and natural bodies in virtual social and real social as people's cyber practices has brought about the differentiation and conflict of self-body-based cognition,identity and values.The article studies people's contradictory cognition of digital disguise,takes the repre-sentation of the self in virtual social as the starting point.The differentiation of identity and value conflict based on digital disguise technology in virtual social interaction are inevitable in Cyborg's practice.Although traditional identity rules and values still dominating,the value of virtual social interaction is rising rapidly and posing serious challenges.