Analysis of the Origins,Key Nodes and Innovative Mechanism of Chinese On line Literature Going Global
Chinese online literature has undergone more than three decades of development,and its international dissemination can be likened to a legendary journey of rivulets converging into rivers and oceans.Initially,the overseas spread began with sporadic translations of individual works and occasional sales of website copyrights.Over time,this evolved into systematic and planned platform-based outputs by enterprises,followed by diversified cross-border communication through intellectual property(IP)development.Finally,it culminated in global industrial cooperation and comprehensive copyright management.Throughout this transformation,Chinese online literature has absorbed the essence of traditional culture while integrating modern communication strategies.This continuous evolution has resulted in remarkable"high-quality"development,presenting a vivid and tangible representation of Chinese culture to the world.Today,Chinese online literature and its IP derivatives have gained immense popularity,reaching over 200 countries and regions,becoming a global entertainment phenomenon comparable to American blockbusters,Japanese anime,and Korean dramas.In light of this,examining the logical starting point of the international dissemination of Chinese online literature,its"popularity"trajectory,and its development trends,as well as deeply considering the explicit or implicit challenges it faces,will help us re-evaluate the successes and challenges of its international dissemination.This will promote online literature to better showcase China's"credible,lovable,and respectable"image to the world,holding significant theoretical value and practical implications.
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