Research on the self-agglomeration mechanism of consumer participation in value co-creation of innovation ecosystem
In order to explore the evolutionary strategies of multilateral subjects when end consumers participate in value co-creation,a tripartite evolutionary game model of core enterprises,complementary subjects and end consumers in the value co-creation of innovation ecosystem was constructed,and the self-agglomeration behavior of each subject in the innovation ecosystem was simulated through MATLAB software to reveal the nonlinear interaction mechanism in tripartite agglomeration.The results show that the optimal evolutionary stability strategy of the tripartite game is(1,1,1),that is,the premise of organization,joining,participation,and ecological agglomeration,and stability is a moderate proportion of income distribution.The difference in the initial willingness of all parties will affect the rate of ecological agglomeration without changing the final evolution strategy,and the failure of any party to actively participate in the innovation ecosystem will reduce the rate of ecological agglomeration.The level of consumer participation has a minimal impact on the self-aggregation of core enterprise and comlementary subjects,but a high level of consumer participation can weaken the convergence speed of innovation ecological self-agglomeration.When the income distribution threshold is lower than 0.7,complementary enterprises converge and do not join.The research findings can provide reference for enterprises to build an innovation ecosystem,promote the active participation of multiple entities in value co-creation,and maximize the value of innovation.
consumer economicsconsumer participationinnovation ecosystemcore enterprisesvalue co-creationevolu-tionary game