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抖音短视频在高校思想政治教育中的应用研究

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目前抖音短视频平台不仅是思想文化交流传播的重要场域,同时还是当下年轻人表达思想、彰显个性的重要社交平台,影响了新时代青年学生的思想和行为。本文探索抖音短视频和高校思政教育间的联系,走访调查高校运用抖音短视频进行思想政治教育的现状,发现面临的困难与挑战,深入剖析问题的原因,最后提出优化高校应用抖音短视频的策略,不断促进高校思想政治教育和新媒体的高度融合,有效增强高校思政教育的实效性,切实提升思想政治教育的吸引力和感染力。
Research on the Application of TikTok Short Video in Ideological and Political Education in Colleges and Universities
At present,TikTok short video platform is not only an important field for ideological and cultural exchange and communication,but also an important social platform for young people to express their thoughts and personalities,which has influenced the thoughts and behaviors of young students in the new era.This paper explores the connection between TikTok short videos and ideological and political education in colleges and universities,visits and investigates the current situation of colleges and universities using TikTok short videos for ideological and political education,finds out the difficulties and challenges,analyzes the causes of the problems in depth,and finally puts forward the strategy of optimizing the application of TikTok short videos in colleges and universities to continuously promote the high integration of ideological and political education in colleges and universities with new media,and effectively enhance the effectiveness of ideological and political education in colleges and universities,and enhance the appeal and appeal of ideological and political education.

TikTok short videoideological and political education for college studentseffectiveness

王欣

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泉州信息工程学院马克思主义学院,福建泉州 362000

抖音短视频 大学生思想政治教育 有效路径

泉州信息工程学院教育教学改革研究项目(2022)福建省教育科学规划课题(十四五)(2022)

2022JXGG030FJJKBK22-147

2024

湖北开放职业学院学报
湖北开放职业学院(原湖北函授大学)

湖北开放职业学院学报

影响因子:0.218
ISSN:2096-711X
年,卷(期):2024.37(2)
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