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新媒体时代下高职英语跨文化模因式教学探究

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全球化背景下,各国经济文化交流活动在网络信息和现代传媒带动下日益频繁,如何避免由于文化差异导致的障碍而顺利实现跨文化交流已是大势所趋。模因论是基于达尔文进化论基础上发展而成的一种新型理论,对于促进文化进步发展和跨文化交流传播具有重要的意义。本文首先解释跨文化交际的内涵和意义,接着说明模因的概念及模因理论在高职英语跨文化交际能力培养中的作用,然后分析高职英语跨文化教学的现状,最后以模因理论为指导构建新媒体时代下高职英语跨文化交际能力培养策略。
Analysis on Memetics Teaching of the Cross-cultural Communication in Higher Vocational Colleges
As globalization goes on,economical and cultural activities in every countries have become more active and frequent with the help of internet and modern medias.How to avoid cross-culture mistakes and improve the cross-cultural communication efficiency is a tendency.Memetics,based on the Darwinian evolution theory,is very important to cultural development and communication.This essay first explains the definition and importance of cross-culture,then analyzes the current status of English cross-cultural teaching in higher vocational colleges,and finally constructs the strategies of cross-cultural teaching in the angle of memetics.

memecross-cultureEnglish teachinghigher vocational colleges

袁莉

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无锡工艺职业技术学院,江苏无锡 214206

模因 跨文化交际 英语教学 高职院校

无锡工艺职业技术学院院级教学改革项目(2021)江苏省现代教育技术研究所课题(2019)

21Kt1142019-R-74315

2024

湖北开放职业学院学报
湖北开放职业学院(原湖北函授大学)

湖北开放职业学院学报

影响因子:0.218
ISSN:2096-711X
年,卷(期):2024.37(2)
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