Research on the Status and Strategy of College Students'Values under the Network Short Video Communication
The rapid development of network short videos attracts college students with the characteristics of convenient and fast,short and pithy,interesting and novel.But the quality of the content is different and the"information cocoon"effect brought by the long-term use of short videos has also deeply affected the values of college students.Through empirical analysis,this paper analyzes the influencing factors of short online videos on the formation of college students'values from three aspects:cognition,emotion and behavior,and follows its internal mechanism to understand the value dilemma of college students in the environment of short online video communication,and proposes countermeasures against the influence of short online videos on the formation of college values from the perspectives of government,universities,platforms and college students,so as to promote the college students to form the correct values,and provide the corresponding theoretical reference for building a clean and positive campus atmosphere.
short video communicationcollege studentsvalue dilemmacountermeasure study