The Cultural Consumption Trend of Short Video Speed Reading and Its Impact on Ideological and Political Work in Colleges and Universitiess
With the upgrading of technology,short video speed reading has formed a new phenomenon of cultural consumption and presented an expansion trend of three characteristics:the network turn of social field,the community of producers and consumers,and the industrialization of short video production,which has a strong adsorption on the ecological background,relationship background,and technical background of college students.The impact of the expansion of short video speed reading culture consumption on ideological and political work in colleges and universities shows four aspects:technical trap,namely,technical precision and content fragmentation,capital trap,namely,profit-seeking and theme pan-entertainment,industrial trap,namely,platform dominance and product mass production,consumption trap,namely,value symbolization and consumption overdraft.Therefore,the government,industry platforms,producers and media can play their respective responsibilities in the field,jointly build a solid and practical system,a flexible and standardized innovation system,and a cultural orientation of respecting the truth and the good,and jointly provide a good educational field for ideological and political work in colleges and universities.
short videocultural consumptionvideo speed readingconsumerism
NETL
NSTL
万方数据
