摘要
随着技术升级,短视频速读形成了文化消费新现象并呈现出三个特征的扩张趋势:社交场域的网络转向、生产者和消费者共同体、短视频生产工业化,对高校大学生产生了生态背景、关系背景、技术背景的强势吸附.短视频速读文化消费扩张对高校思想政治工作的影响呈现出技术陷阱即技术精准化与内容碎片化、资本陷阱即资本逐利化与主题泛娱乐化、产业陷阱即平台主导化与产品批量化、消费陷阱即价值符号化与消费透支化等四个方面的影响.因而,政府、行业平台、生产者、媒体可以发挥各自领域职责,共同构筑牢固实用的制度体系、灵活规范的创新体制、崇真向善的文化导向,共同为高校思想政治工作供给良好的教育场域.
Abstract
With the upgrading of technology,short video speed reading has formed a new phenomenon of cultural consumption and presented an expansion trend of three characteristics:the network turn of social field,the community of producers and consumers,and the industrialization of short video production,which has a strong adsorption on the ecological background,relationship background,and technical background of college students.The impact of the expansion of short video speed reading culture consumption on ideological and political work in colleges and universities shows four aspects:technical trap,namely,technical precision and content fragmentation,capital trap,namely,profit-seeking and theme pan-entertainment,industrial trap,namely,platform dominance and product mass production,consumption trap,namely,value symbolization and consumption overdraft.Therefore,the government,industry platforms,producers and media can play their respective responsibilities in the field,jointly build a solid and practical system,a flexible and standardized innovation system,and a cultural orientation of respecting the truth and the good,and jointly provide a good educational field for ideological and political work in colleges and universities.
基金项目
2022年度浙江省习近平新时代中国特色社会主义思想研究中心专项常规性课题(浙江省哲社规专项课题)(22CCG01)
NETL
NSTL
万方数据