高校思政类微信公众号的建设现状与发展策论研究
Research on the Current Construction Situation and Development Strategies of WeChat Official Accounts for Ideology and Politics in Colleges and Universities
陆璐1
作者信息
- 1. 江苏工程职业技术学院,江苏南通 226000
- 折叠
摘要
在信息技术不断发展的背景下,微信公众号成为新媒体中主流的传播媒介之一.创设思政类微信公众号,成为高校开展思想政治教育工作的新兴手段,是促进教育提质的重要支点.本文在论述高校思政类微信公众号价值的基础上,说明了公众号建设的现状,提出公众号的建设具有内容缺少原创性、使用频率低、运营团队较弱三方面问题.针对目前存在的问题,要着力建设优质的文化内容,增设学生与平台互动的途径,并注重创设高素质、专业化的运营团队.
Abstract
With the constant development of information technology background,WeChat official account becomes one of the mainstream media in the new media.Creating a WeChat official account for ideology and politics has become an emerging method to carry out ideological and political education in colleges and universities,which is an important fulcrum to promote the quality of education.On the basis of discussing the value of ideological and political wechat public accounts in colleges and universities,this paper explains the current situation of the construction of public accounts,and points out that the construction of public accounts has three problems:lack of originality in content,low frequency of use,and weak operation team.In view of the current problems,we should focus on building high-quality cultural content,adding ways for students to interact with the platform,and focusing on creating high-quality and professional operation teams.
关键词
高校/思政类微信公众号/思政教育Key words
colleges and universities/WeChat official account for ideology and politics/ideological and political education引用本文复制引用
基金项目
江苏省高等教育学会辅导员工作研究会专项课题(22FYHYB027)
出版年
2024
NETL
NSTL
万方数据