Research on the Current Construction Situation and Development Strategies of WeChat Official Accounts for Ideology and Politics in Colleges and Universities
With the constant development of information technology background,WeChat official account becomes one of the mainstream media in the new media.Creating a WeChat official account for ideology and politics has become an emerging method to carry out ideological and political education in colleges and universities,which is an important fulcrum to promote the quality of education.On the basis of discussing the value of ideological and political wechat public accounts in colleges and universities,this paper explains the current situation of the construction of public accounts,and points out that the construction of public accounts has three problems:lack of originality in content,low frequency of use,and weak operation team.In view of the current problems,we should focus on building high-quality cultural content,adding ways for students to interact with the platform,and focusing on creating high-quality and professional operation teams.
colleges and universitiesWeChat official account for ideology and politicsideological and political education
NETL
NSTL
万方数据
