New Thinking on the Construction Path of Ideological and Political WeChat Official Account in Colleges and Universities in the New Era
Ideological and political education,as the main component of college students'education system,plays an important role in improving their moral accomplishment and ideological and political level.In the era of new media,ideological and political education in colleges and universities lags behind the changes and development of the times both in content and mode,and faces many challenges and impacts.In view of the current lack of practicality,interactivity and attractiveness in the construction of ideological and political official account,this paper puts forward countermeasures such as clarifying the positioning of WeChat official account;building the brand of colleges and universities;seizing the network position;transforming the discourse system and multi-level platform linkage,and building a perfect education system,etc.,which aims to promote the ideological and political official account to better deliver the positive energy of the network and the good voice of the campus among teachers and students.
new mediauniversitiesideological and political WeChat official accountinnovation path
NETL
NSTL
万方数据
