Construction of a Comprehensive Education System for Advertising Majors in the Digital Context
In the context of digitalization,the advertising industry environment has undergone profound changes,and at the same time,the cultivation of advertising talents is also facing new challenges.In order to meet the demand of society for advertising talents,talent cultivation in advertising majors in universities must undergo reforms that keep pace with the times.The paper analyzes the environment of advertising talents in the context of digitalization and conducts empirical research on their quality needs.It concludes that the advertising industry has a demand for basic talent abilities in the context of digitalization.Based on demand orientation,combined with the educational concepts of new liberal arts,first-class curriculum orientation,and curriculum ideological and political education,it determines the three pillars of education orientation,benchmarking the talent cultivation positioning of digitalization in the advertising industry.We have proposed a curriculum system that combines"three strengths"and a teaching design of the"four-multi concept",thereby constructing a comprehensive education system for advertising majors in the digital context.
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