Research on the Influence of"Internet Celebrities"in the Ideological and Political Education of Colleges and Universities under the"Internet+"Perspective
In the"Internet+"perspective,the rich network resources make online learning and mobile learning become the mainstream.While"Internet celebrities"have become popular consumer goods,"Internet celebrities"with positive energy play a guiding and exemplary role in ideological and political education in universities,while"Internet celebrities"with negative energy have a negative effect on the outlook on life and values of college students.This paper first clarifies the concept of the Internet and"Internet celebrity",then analyzes the characteristics of the times of ideological and political education in colleges and universities and its relationship with the phenomenon of"Internet celebrity".Based on the investigation of the current situation of"Internet celebrity"in ideological and political education in colleges and universities,this paper proposes four methods,namely,creating a civilized and harmonious"Internet+"environment,improving the traditional ideological and political education in colleges and universities,strengthening the construction of ideological and political education teams,and improving the education of college students themselves,which has promoted the application of the"Internet + ideology and politics"model,enriched the content of ideological and political education,and improved the teaching model of ideological and political education.
"Internet+""Internet celebrities"ideological and political educationinfluence effect
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