Linguistic Landscape Construction in the Perspective of Rural Revitalization—Taking Dali Village as an Example
Rural revitalization refers to the development life,ecology and industry in rural areas,which is demonstrated by the revitalization of agriculture,countryside and farmers.The construction of rural linguistic landscape can combine the language with regional characteristics to show the local feature and local culture.After the comprehensive improvement of the East Lake environment,the upgraded Dali Village has attracted a large number of craftsmen,making it a famous"cultural and creative village"in Wuhan.This study takes Dali Village as an example,obtains different kinds of linguistic landscape signs in Dali Village through field study,and takes the signboards of accommodation sites,restaurant,signboards,publicity signs,etc.as the objects of study.It aims to analyze the adaptability of the linguistic landscape of Dali Village combined with the local characteristics through qualitative and quantitative analyses.This paper analyzes the characteristics of Dali Village's linguistic landscape from the types of language used,naming formats,cultural heritage,emplacement,etc.,as well as its role in rural revitalization in terms of the three dimensions of resource awareness,cultural awareness,and instrumental awareness in the linguistic landscape.