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新媒体时代在高职学院进行学生舆情管理的机制与探索

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现今,依托手机互联网的自媒体式新媒体在大学生群体中得到了广泛的应用与发展.在这些新媒体应用平台中,内容制作者多数为个人制作者,他们不断产出视频或图文等信息内容,并与观看者通过讨论、留言等方式互动,而这些互动会使得信息在特定群体内迅速传播,带来了新媒体背景下的互联网舆情.本文探讨在新媒体时代下,高校互联网舆情的特点、辅导员进行网络舆情管理的价值与意义和舆情监管与控制的具体对策,以更好地实现校园网络空间的和谐稳定,为新时代的校园管理提出建议与意见.
The Mechanism and Exploration of Student Public Opinion Management in Higher Vocational Colleges in the New Media Era
Nowadays,we-media-type new media which relies on mobile Internet has been widely applied and developed among college students.On these new media application platforms,content creators are mostly individual producers and they continuously produce video,pictorial and other information content,and interact with viewers through discussions,comments and other means,which allows information to spread quickly within a given group and generates the Internet public opinions.This paper discusses the characteristics of Internet public opinion in colleges in the new media era,the value and significance of college counselors'Internet public opinion management,and specific countermeasures,so as to better realize the harmony and stability of the campus cyberspace and put forward suggestions and opinions for campus management in the new era.

Internet new mediawe-mediastudent opinion management

鲁正熹、高先科、晋欣

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江苏卫生健康职业学院,江苏南京 211800

互联网新媒体 自媒体 学生舆情管理

江苏高校哲学社会科学研究项目

2020SJB0349

2024

湖北开放职业学院学报
湖北开放职业学院(原湖北函授大学)

湖北开放职业学院学报

影响因子:0.218
ISSN:2096-711X
年,卷(期):2024.37(15)