Strategies for Tourism Communication Based on Xi Jinping's Important Exposition on the Party's Publicity and Ideological Work
Since the 18th National Congress of the Communist Party of China,General Secretary Xi Jinping has attached great importance to the Party's publicity and ideological work,delivered a series of important speeches focusing on the importance,work orientation,goals,and tasks of the Party's publicity and ideological work,conducted systematic and profound discussions,and proposed a series of new viewpoints,thoughts,and judgments.General Secretary Xi Jinping's important thoughts on publicity and ideological work have a certain coupling mechanism with tourism communication,which can guide the correct development of tourism communication.In this paper,the relationships between the two are elaborated from five aspects:"taking a stand,gathering people's hearts,educating people for the new era,developing culture,and displaying image",and a tourism communication strategy based on General Secretary Xi Jinping's important thoughts on publicity and ideological work is put forward.
Xi Jinping's important exposition on the Party's publicity and ideological worktourism communication
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