数智时代甘肃民办高校创新创业教育高质量发展的对策研究
Research on the Countermeasures of High-quality Development of Innovation and Entrepreneurship Education in Gansu Province in the Era of Digital Intelligence
王丽君 1徐燕2
作者信息
- 1. 兰州工商学院,甘肃兰州 730101
- 2. 兰州工商学院工商管理学院,甘肃兰州 730101
- 折叠
摘要
营销专业的发展遇到前所未有的挑战,尤其在甘肃民办高校,面对营销专业社会认可度低的现状,如何实现该专业的发展与崛起,使得甘肃民办高校的市场营销专业有更好的发展前景?笔者认为营销专业创新创业教育的高质量发展是突破专业建设瓶颈的有力抓手.通过分析甘肃民办高校创新创业教育目前存在问题,结合数字环境,设计了该专业创新创业培养体系,希望对该专业的发展提供一定的借鉴与思考.强加师资队伍建设,培养高素质的营销人才,培养适应数智时代要求的营销人才.
Abstract
The development of marketing major has encountered unprecedented challenges,especially in Gansu private universities.In the face of the current situation of low social recognition of marketing major,how to achieve the development and rise of this major,so that the marketing major of Gansu private universities has better development prospects?The author believes that the high-quality development of innovation and entrepreneurship education in marketing is a powerful starting point to break through the bottleneck of professional construction.And through the analysis of the current problems in innovation and entrepreneurship education in private colleges and universities in Gansu,combined with the digital environment,the innovation and entrepreneurship training system of this major is designed,hoping to provide certain references and thoughts for the development of this major.Imposing the construction of teachers and cultivating high-quality marketing talents help cultivate marketing talents that meet the requirements of the digital intelligence era.
关键词
数智时代/创新创业教育/高质量发展/甘肃民办本科院Key words
digital era/innovation and entrepreneurship education/high-quality development/private undergraduate colleges in Gansu引用本文复制引用
基金项目
甘肃省教育科学"十四五"规划2022年度资助课题(GS[2022]GHB1714)
出版年
2024
NETL
NSTL
万方数据