首页|数智时代甘肃民办高校创新创业教育高质量发展的对策研究

数智时代甘肃民办高校创新创业教育高质量发展的对策研究

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营销专业的发展遇到前所未有的挑战,尤其在甘肃民办高校,面对营销专业社会认可度低的现状,如何实现该专业的发展与崛起,使得甘肃民办高校的市场营销专业有更好的发展前景?笔者认为营销专业创新创业教育的高质量发展是突破专业建设瓶颈的有力抓手。通过分析甘肃民办高校创新创业教育目前存在问题,结合数字环境,设计了该专业创新创业培养体系,希望对该专业的发展提供一定的借鉴与思考。强加师资队伍建设,培养高素质的营销人才,培养适应数智时代要求的营销人才。
Research on the Countermeasures of High-quality Development of Innovation and Entrepreneurship Education in Gansu Province in the Era of Digital Intelligence
The development of marketing major has encountered unprecedented challenges,especially in Gansu private universities.In the face of the current situation of low social recognition of marketing major,how to achieve the development and rise of this major,so that the marketing major of Gansu private universities has better development prospects?The author believes that the high-quality development of innovation and entrepreneurship education in marketing is a powerful starting point to break through the bottleneck of professional construction.And through the analysis of the current problems in innovation and entrepreneurship education in private colleges and universities in Gansu,combined with the digital environment,the innovation and entrepreneurship training system of this major is designed,hoping to provide certain references and thoughts for the development of this major.Imposing the construction of teachers and cultivating high-quality marketing talents help cultivate marketing talents that meet the requirements of the digital intelligence era.

digital erainnovation and entrepreneurship educationhigh-quality developmentprivate undergraduate colleges in Gansu

王丽君、徐燕

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兰州工商学院,甘肃兰州 730101

兰州工商学院工商管理学院,甘肃兰州 730101

数智时代 创新创业教育 高质量发展 甘肃民办本科院

甘肃省教育科学"十四五"规划2022年度资助课题

GS[2022]GHB1714

2024

湖北开放职业学院学报
湖北开放职业学院(原湖北函授大学)

湖北开放职业学院学报

影响因子:0.218
ISSN:2096-711X
年,卷(期):2024.37(18)