湖北开放职业学院学报2024,Vol.37Issue(19) :126-128.DOI:10.3969/j.issn.2096-711X.2024.19.044

全媒体时代社区教育宣传策略探究

Exploration on the Community Education Publicity Strategies in the All-media Era

周俊玲
湖北开放职业学院学报2024,Vol.37Issue(19) :126-128.DOI:10.3969/j.issn.2096-711X.2024.19.044

全媒体时代社区教育宣传策略探究

Exploration on the Community Education Publicity Strategies in the All-media Era

周俊玲1
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作者信息

  • 1. 广州城市职业学院高等职业教育研究所,广东广州 510405
  • 折叠

摘要

社区教育是实现全民终身教育的重要形式.对社区教育进行及时有效的宣传推广,可以提升社区教育的知晓率和满意度.在全媒体时代,社区教育宣传工作面临着思想多元化、传受一体化、传播技术化的机遇与挑战.从打造"全程"宣传格局、落实"全息"宣传举措、推动"全员"宣传参与、发挥"全效"宣传功用四个维度出发,营造出"人人皆学、时时能学、处处可学"的浓厚氛围,最终可达到宣传效果的最大化和最优化,从而助力全民终身学习的学习型社会、学习型大国的建设.

Abstract

Community education is an important form of lifelong education for all.Timely and effective publicity and promotion of community education can improve the awareness rate and satisfaction of community education.In the all-media era,community education and publicity work is faced with opportunities and challenges of ideological diversification,integration of transmission and reception,and technicalization of communication.Starting from the four dimensions of creating a"whole-process"publicity pattern,implementing"holographic"publicity measures,promoting"all-staff"publicity participation,and giving full play to the"full-effect"publicity function,a strong atmosphere of"all can learn,with all the time,and everywhere"is created,and ultimately achieve the maximization and optimization of the publicity effect,so as to help the construction of a learning society and a learning country with lifelong learning for all people.

关键词

全媒体/社区教育宣传/全程/全息/全员/全效

Key words

all-media/community education and publicity/whole-process/holographic/all-staff/full-effect

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出版年

2024
湖北开放职业学院学报
湖北开放职业学院(原湖北函授大学)

湖北开放职业学院学报

影响因子:0.218
ISSN:2096-711X
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