Building a brand is a key task for the development of tourism cities,and it is also one of the core indicators for measuring the characteristics and culture of a tourism city.As the source city of the Grand Canal,Yangzhou plays a crucial role in cultural and economic development.This paper focuses on the resource advantages of the development of the Yangzhou Grand Canal,analyzes the current problems such as inaccurate brand positioning,weak cooperation,and weak quality of tourism enterprises.It proposes corresponding countermeasures and opinions such as exploring the cultural connotation of the Grand Canal,conducting multifaceted regional cooperation,improving the quality of tourism practitioners,and innovating marketing methods.It is hoped that a vivid and clear urban tourism brand can be created.
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