Exploration and Practice of Short Video Production Course in Vocational and Technical Education of Grassroots Farmers
Short video production technology,as an important carrier of teaching application and product promotion in various links in the agricultural field,has the exploration significance of driving the development of basic business.Based on the practical experience of the Management Academy within the system,this paper introduces short video production technology into the teaching system in the training,and divides it into four types:shooting skills training,video channel operation training,e-commerce business training and WeChat account training.On this basis,four innovative methods for producing course content are further explored.That is,to identify potential audiences,create quality content,explore personalized video creative means and portal social platform promotion,so as to comprehensively improve the production level of short videos of agricultural organizations at all levels and professional farmers,promote deep cooperation between upstream and downstream industries,create new channels for the application and sales of agricultural technology and agricultural products,and provide practical help for the development of China's rural revitalization strategy.
short video productionvocational education for farmersmanagement academy
万方数据
维普
