Research on Empowering the Development of Tourism Industry in Yangzhou with Digital Economy
With the rapid development of digital technology,the digital economy has deeply influenced various industries.As a famous tourist city in China,Yangzhou's tourism industry is an important pillar of its economic development.This paper takes the Slender West Lake Scenic Area in Yangzhou as an example to explore how the digital economy can empower the development of Yangzhou's tourism industry.It firstly introduces the concept of digital economy and its impact on the tourism industry.It secondly analyzes the opportunities and challenges faced by Yangzhou Slender West Lake Scenic Area in the era of digital economy,and finally proposes corresponding countermeasures and suggestions.
digital economytourism industrydevelopment research
万方数据
维普
