Research on the Integration of Traditional Business Culture into the Cultivation of Business Talents—A Case Study of Hongshang Business Culture in Hunan Province
Traditional business culture is a shining pearl of traditional Chinese culture,which has an important impact on business students to take root in local feelings,standardize professional ethics,and cultivate entrepreneurial awareness.Hongshang culture is a typical representative of the local business culture bred in the Yuan-river Basin,a tributary of the Yangtze River,and its business spirit and cultural connotation are uniquely identified,with unique regional characteristics of Xiangxi.This paper analyzes the five spiritual connotations of Hongshang culture:the maker spirit of hard work,the business philosophy that suffering losses is a blessing,the open and inclusive business environment,the zero-return mentality of fish and dragon changes,and the sense of family and country that is responsible.This paper discusses its three contemporary values:it provides regular enlightenment for the construction of international dry ports,provides a fine tradition for entrepreneurs to seek work and innovation,and provides a practical example for entrepreneurs to assume social responsibility.On this basis,five paths are proposed to integrate Hongshang culture into the cultivation of business talents:creating a business scene atmosphere in the teaching area,interpreting the characters and interpreting the couplet to tell the story of Hongshang,reading the book report and tasting a generation of Hongshang,looking for ancestors in the ancient mall with interesting style,and simulating the business confrontation competition to realize the blooming of tung oil.The case study provides reference for the cultivation of business talents in local undergraduate colleges.
businesspractical teachingHongshang business culture
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