媒介融合背景下红色文化在高职院校的传播研究
Research on the Dissemination of Red Culture in Higher Vocational Colleges under the Background of Media Convergence
王晴1
作者信息
- 1. 江西青年职业学院,江西 南昌 330033
- 折叠
摘要
在媒介融合的大背景下,高校红色文化传播面临着前所未有的挑战和机遇,应积极探索媒介融合背景下高职院校红色文化传播的有效途径,更好地传承和弘扬红色文化,引导学生树立正确的价值观.文章首先阐述了媒介融合背景下高职院校开展红色文化传播的重要意义和媒介融合对红色文化传播带来的机遇与挑战,然后对其在高职院校开展红色文化传播中存在的问题进行了剖析,并提出了媒介融合背景下高职院校红色文化传播的有效策略.通过本文的研究,能为媒介融合背景下高职院校开展红色文化传播提供一些有益借鉴与参考.
Abstract
In the context of media convergence,the dissemination of red culture in universities is facing unprecedented challenges and opportunities.It is necessary to actively explore effective ways for the dissemination of red culture in higher vocational colleges under the background of media convergence,better inherit and promote red culture,and guide students to establish correct values.The paper first elaborates on the important significance of carrying out red culture dissemination in higher vocational colleges under the background of media convergence,as well as the opportunities and challenges that media convergence brings to red culture dissemination.Then,it analyzes the problems that exist in carrying out red culture dissemination in higher vocational colleges,and proposes effective strategies for red culture dissemination in higher vocational colleges under the background of media convergence.Through the research in this paper,it can provide some useful reference for higher vocational colleges to carry out the dissemination of red culture in the context of media convergence.
关键词
媒介融合/红色文化/高职院校/传播Key words
media convergence/red culture/higher vocational colleges/dissemination引用本文复制引用
出版年
2024
NETL
NSTL
万方数据