Research on the Digital Transformation Strategy of the Retail Industry in Jiangxi Province from the Perspective of Omni-channel Development under the"Dual Circulation"
Nowadays,the digital economy has become a new engine for the high-quality development of China's economy.The development of information technologies such as big data and mobile Internet has led to significant changes in the retail industry,and people's lifestyles and shopping methods are vastly different from before.In the era of"technology empowering and experience being the king",omni-channel development has become an inevitable choice for the digital transformation and development of the retail industry.Based on the"dual circulation"strategy,this paper analyzes the importance of digital transformation in the retail industry and the scientific nature of omni-channel development,analyzes the current situation of digital transformation in the retail industry in Jiangxi Province,and proposes relevant strategic suggestions based on the perspective of omni-channel development.
dual circulationomni-channel developmentdigital transformationretail industry
NETL
NSTL
万方数据
