The Influence of WeChat Official Account on Ideological and Political Education in Colleges and Universities and Its Strategies
The media audience of WeChat official account is relatively rich,and the unique social attributes of WeChat provide strong support for the development and popularization of WeChat official account.Relying on WeChat official account to carry out ideological and political education practice,we should scientifically conduct education analysis and education evaluation based on the positive impact of WeChat official account on ideological and political education in colleges and universities.It is necessary to further combine the educational function and service function of WeChat official account,explore the current practice of ideological and political education in colleges and universities,develop scientific education practice strategies,expand the application path of WeChat official account in ideological and political education in colleges and universities,so as to lay a solid foundation for WeChat official account to play a better role in education.
WeChat official accountideological and political educationpositive impacteducational interaction
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