From"Cross-border"to"Integration":Innovation and Breakthroughs in Training Marketing Talents in Higher Vocational Colleges under the New Business Background
In recent years,the digital economy has been in the ascendant,while the research on theory and practice of new business science has been studied deeply and continuously.Under the background of new business,training marketing talents in higher vocational colleges are facing new opportunities as well as challenges.Through investigation and research,this paper summarizes the"seven core competences"which should be taught to the marketing talents in higher vocational colleges.Starting with the existing problems,the paper has put forward the idea of building a talent training system guided by"seven core competences",aiming to innovate the mode of training marketing talents.Along with the transformation from"cross-border"to"integration",multiple measures are taken to achieve innovation and breakthroughs in training marketing talents.
cross-borderintegrationnew businesshigher vocational collegesmarketingtalent training
NETL
NSTL
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