Higher vocational colleges have long attached great importance to the cultivation of professional skills,but lack the guidance of values and the cultivation of comprehensive qualities.Therefore,it is necessary to integrate ideological and political concepts into the curriculum.This paper takes"Digital Marketing of Hotels"as an example to explore how to integrate ideological and political elements into curriculum construction,providing useful reference for the cultivation of talents in hotel management and digital operations in higher vocational colleges.The paper analyzes the necessity of integrating ideological and political education into"Digital Marketing of Hotels",introduces the current situation of ideological and political education,and proposes a practical path for the course ideological and political education in"Digital Marketing of Hotels"from five aspects:teacher ability,teaching methods,practical activities,resource construction,and evaluation mechanism.
关键词
高职院校/《酒店数字化营销》/课程思政
Key words
higher vocational colleges/"Digital Marketing of Hotels"/ideological and political education
维普
万方数据