Research on the High-Quality Construction of the Beijing-Zhangjiakou Sports,Culture and Tourism Belt from the Perspective of Tourist Perception——Taking Zhangjiakou as an Example
The"Construction Plan for the Beijing-Zhangjiakou Sports,Culture and Tourism Belt"pres-ents an overall plan for the construction of the Beijing-Zhangjiakou sports,culture and tourism belt,which plays an important role in integrating tourism resources along the Beijing-Zhangjiakou line and promoting coordinated development between Beijing and Hebei.From the perspective of tourist perception,by constructing a satisfaction index system for the Beijing-Zhangjiakou sports,culture and tourism belt in Zhangjiakou area,the IPA-Kano model is used to evaluate the satisfac-tion of the Beijing-Zhangjiakou sports,culture and tourism belt in Zhangjiakou.Under the evalua-tion system of landscape perception,activity perception,cultural perception and service percep-tion,the construction paths are proposed:(1)Give full play to resource advantages and characteris-tics to create differentiated development;(2)Based on the advantages of transportation location,improve the service quality of tourism facilities;(3)Improve the development of tourism models and enhance brand influence;(4)Strengthen the support of cultural and tourism talents to promote the high-quality development of the Beijing-Zhangjiakou sports,culture and tourism belt.The aim is to promote the deep integration of sports,culture and tourism in Zhangjiakou area,in order to provide reference for the high-quality construction of the Beijing-Zhangjiakou sports,culture and tourism belt.
Beijing-Zhangjiakou sports,culture and tourism beltZhangjiakou areatourist perceptionIPA-Kano modelconstruction path
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