Research on the Evoloutionary Game of Cultural Tourism Service Innovation under the Background of Digital Economy
The idle cultural tourism service resources limit the driving force of urban and rural development to a certain extent,and the digital economy is an effective way to revitalize cultural tourism service resources.Local governments and enterprises are the main participants in the development of cultural tourism services under the background of digital economy,and their behavioral decisions will have an impact on the development of regional cultural tourism services.On the basis of proposing the combination of digital technology and cultural tourism services,two variables,local public affinity and government emergency response,were introduced to construct a game model between local government and enterprises.The evolutionary equilibrium of decision combinations under different circumstances was discussed,and the conclusions were verified through Matlab numerical simulation.The results show that when the public affinity is very low,local governments and enterprises will choose a negative strategy;With the increase of public affinity,the attitude of local governments and enterprises towards strategy choices gradually become positive until finally they simultaneously choose positive strategies,constituting a win-win situation;When the difference in emergency response benefits between active and inactive local government publicity is small,the strategy choice between local government and enterprise is determined by the public affinity;When there is a large difference in emergency response benefits between active and inactive publicity,local governments and enterprises may choose negative strategies at the same time.
digital economycultural tourism serviceevolutionary game
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