Path Analysis and Development Prediction of Building an All-media Communication System in the Television Industry
Technological progress,changes in new media environment,shifts in audience demands and market competition pressures have provided driving forces for promoting the all-media transformation of TV institutions.Traditional TV organizations should make full use of the TV production platform,rely on the support of emerging media technology,integrate a variety of emerging media,cross-platform production and communication content to meet the diverse needs of audiences,and gradually build a TV all-media communication system with full-chain media,holographic technique media,all-member media and all-scene media.The key to the construction of all-media communication system of TV institutions lies in technical support,content innovation,communication matrix construction and business model innovation.By leveraging advanced technologies such as artificial intelligence and 5G,TV media will realize multi-terminal communication;The integrated content production mechanism should be innovated and bidirectional interaction with audiences should be strengthened;A stereoscopic matrix should be built by opening up new media channels,and new business models such as precision marketing and pay-per-view should be embraced.In the future,the all-media communication of traditional TV organizations will show the trends of diversified content forms,ubiquitous communication platforms,intelligent communication means and diversified business models.
intelligent erathe television industryall-media communication systemaudience demand
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