The impact of social capital and off-farming employment on the consumption upgrading of rural residents is analyzed based on the microcosmic survey data of 473 rural households in 5 counties of Anhui province.The results show that the consumption upgrading of rural residents increases by an average of 29.6%when social capital increa-ses by 1%;the consumption upgrading of rural residents increases by an average of 0.286 times when the proportion of off-farming employment income increases by 1%;the mediation effect of social capital in promoting the consump-tion upgrading of rural residents by increasing the proportion of off-farming employment income is 0.021,accounting for about 7.095%of the total effect.Countermeasures are put forward to cultivate social capital of rural residents and offer off-farming employment opportunities.
关键词
社会资本/非农就业/农村居民消费升级/中介作用
Key words
social capital/off-farming employment/rural residents'consumption upgrading/mediation effect