International communication characteristics and national image reflected in the culture video clips on Tik-Tok are studied with content analysis and case study method based on the statistics of targeted clips.The result re-veals that the clips showcase a great national image of charm,fashion,wisdom and health through traditional Chinese characters,clothing,craftsmanship,and medicine in daily life.The clips tell good Chinese stories and serve as a window to show China to the world.
关键词
文化类短视频/海外传播/TikTok/国家形象
Key words
culture video clips/international communication/TikTok/national image
万方数据