Mid-length videos have emerged as pivotal tools for the digital preservation of intangible cultural heritage(ICH),leveraging high-quality content and efficient information dissemination.Strategies include promoting platform excellence through quality content,fostering cultural interaction through platform mechanisms to enhance public understanding of ICH,and reinforcing protection mechanisms through media integration to boost mid-length video platforms'efficacy in ICH digitization.Embracing cross-sector collaboration and fostering a shared coexistence mindset are crucial for advancing ICH preservation and inheritance in the digital era.
culture digitizationmid-length video platformsintangible cultural heritagepreservation and inheritancemedia convergence