Research and Enlightenment on Brand Building of Public Library Reading Promotion——Taking Chongqing Library Brand Construction Practice as an Example
Brands are intangible assets of public cultural service institutions,and the branding of reading promotion activities is an effective way to promote the high-quality development of reading promotion services provided by libraries.Based on the theory of marketing and bran-ding,taking the reading promotion brand of Chongqing Library as a practical sample,the ar-ticle combs the overview of its efforts on establishing reading promotion brand,summarizes experience and weakness,and proposes methods and inspiration for public libraries to pro-mote the branding of reading promotion,such as deepening brand connotation,optimizing brand management,innovating service paths,and integrating communication channels.
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