In order to explore the current status,research hotspots and development trends of library marketing research in China,this paper takes the literature on library marketing re-search included in the core journals of Peking University and CSSCI journals in CNKI journal database from 1993 to 2022 as the research object,and uses CiteSpace analysis software to visually analyze the distribution characteristics,theme characteristics and research trends of library marketing research in China,Looking forward to the development direction of library marketing,reference for theoretical and practical research in the field of library marketing in China is also provided.
维普
万方数据