摘要
当前以抖音为代表的短视频平台,凭借其易操作、低门槛的特性,已经成为传统宣传平台外的崭新宣传媒介,各大高校图书馆借由抖音短视频进行服务宣传已经成为发展趋势.文章调研了河北省各高校图书馆抖音账号运营情况,从开通数量、账号名称、传播内容、作品数量、发布频次、粉丝量、点赞量及评论数等详细分析了其服务情况,针对目前存在的账号开通意愿低、传播内容同质化严重、特色及亮点不多、专业团队匮乏、运营意识不足等问题,提出积极入驻抖音短视频平台、优化视频内容及形式、建设专业化团队、提升账号运营能力等建议.
Abstract
In the current era,short video platforms represented by TikTok have become a brand-new medium of communication,distinct from traditional platforms,due to their ease of use and low entry barriers.Major university libraries have followed this trend,using Tik-Tok short videos for cultural promotion of libraries.This paper investigates the operation of Tiktok account in various university libraries in Hebei Province,and analyzes its service in de-tail from the number of accounts opened,account name,communication content,number of works,release frequency,number of fans,likes and comments.In view of the current prob-lems such as low willingness to open accounts,serious homogenization of communication con-tent,few features and highlights,lack of professional teams,and lack of operational aware-ness,this paper puts forward suggestions on actively entering the Tiktok short video plat-form,optimizing video content and form,building a professional team,and improving the a-bility of account operation.
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