Current Situation and Development Suggestions of Tiktok Short Video Service in University Library——Taking University Libraries in Hebei Province as an Example
In the current era,short video platforms represented by TikTok have become a brand-new medium of communication,distinct from traditional platforms,due to their ease of use and low entry barriers.Major university libraries have followed this trend,using Tik-Tok short videos for cultural promotion of libraries.This paper investigates the operation of Tiktok account in various university libraries in Hebei Province,and analyzes its service in de-tail from the number of accounts opened,account name,communication content,number of works,release frequency,number of fans,likes and comments.In view of the current prob-lems such as low willingness to open accounts,serious homogenization of communication con-tent,few features and highlights,lack of professional teams,and lack of operational aware-ness,this paper puts forward suggestions on actively entering the Tiktok short video plat-form,optimizing video content and form,building a professional team,and improving the a-bility of account operation.
University LibraryShort Video ServiceTiktok Account Operation
万方数据
